The Objective
To create a remarkably simple tool to help small businesses' marketing departments in creating landing pages for their products and services.
1
Branding
2
User Experience
3
Creative direction
1
Branding and identity
The vision for Flauntly was to be a simple tool that doesn't try to do too much. The identity and brand of Flaunlty were meant to enforce that mission. I worked on designing the Logo, website, and other marketing materials such as videos and images.
2
User Experience
The goal was to design a simple experience for novice marketers and users who are not technically savvy. I worked directly with the design and engineering team to help make the vision come through.
The components panel
At the heart of Flauntly lives a comprehensive yet intuitive components panel designed to provide users with quick and easy access to all the necessary components needed to construct a landing page in a few minutes.
Features to enhance the user experience
Simple UI
An optimized user interface that overtime becomes habitual and easy to use
Auto-save
User experience enhanced by Autosave of progress
Seamless Single-view
A seamless single-view experience (no page refresh needed)
Wider Range of Components
Components that can easily interlock to help construct a variety of landing pages
3
Creative direction
With a competitive landscape of many landing page tools, Flauntly visual design had to be unique and distinctive to help it stand out. Working with the design team, we created a unique visual identity for the product and visual design language.
Responsive first
Every component had to work in harmony to interlock together with other elements on the page. Being responsive added an extra layer of complexity to that concept but ultimately provided a dependable experience across all screen sizes.
Get in touch
Email: hello@alialithinks.com
Dribbble: @alialithinks
Linkedin: alialithinks
© Ali Ali 2020