When we know something well, we assume others do too, leading to misunderstandings. For example, you might have presented a design with such conviction, only to be met with blank stares or hesitant questions. Designers become so immersed in their knowledge of a certain feature/project that they forget the audience might not have the full context and can be completely lost. Here is how to improve.
We all know the story. Aladdin stumbles upon a magic lamp, and a booming voice erupts, offering him three wishes. Three. But what if it weren't three? What if the genie offered five wishes or ten in a stroke of mischievous generosity? Would Aladdin's tale be as eternally etched in our minds? Or would the magic – the sheer memorability – of his three desires be lost in a sea of limitless possibility?
Published by Ali Ali in Design approach
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